Client: Laurie Scheer, Author of Creative Careers in
Hollywood, http://www.lascheer.com
Division: Tava Communications
Project Description: Advertising strategy for a book launch
Case Study:   One of Tava’s most well-known clients contacted us as she was
about to unveil her first book, Creative Careers in Hollywood.  Laurie Scheer had been
working in the entertainment industry for a number of years, but only recently had begun
to explore new channels of profit.  To increase visibility for the book and the author,
Tava started pitching Laurie as a consultant.  We believed that by increasing the value
of the author, we would increase the value of her product.  A year after her book
launch, Laurie still continues to tour the country to speak as well as to consult.  Her
books have been known to sell out at her packed speaking engagements.